Adam Alloy
— About
Adam Alloy.
VIDEOGRAPHER & DIRECTOR · SAN FRANCISCO
I'm Adam Alloy — a videographer, director of photography, and editor based in California. My work moves between the precision of brand and tech production and the texture of independent art and music. I'm happiest on small crews chasing a feeling that didn't exist yesterday.
— Selected work
Projects.
Frontier Tower
Client — Frontier Tower
Role — Director / DP
A brand film for the Frontier Tower — a vertical village of founders, builders, and artists.
Directed and shot a launch film capturing the Frontier Tower's community of founders, hackers, and creatives.
Edwardian Ball Sizzle Reel
Client — The Edwardian Ball
Role — DP / Editor
Sizzle reels capturing the Edwardian Ball and Ruckus Revival — two nights of theatrical spectacle.
Two-camera coverage of the Edwardian Ball followed by the Ruckus Revival afterparty, cut into companion sizzle reels.
Frontier AI Stuff
Client — Frontier Tower
Role — Director / DP
A collection of films from the Frontier AI residency — lobster hacks, student labs, and Cinequest premieres.
A multi-piece series shot across Frontier Tower's AI residency, Santa Cruz student labs, and Cinequest premieres.
Safe / Threshold
Role — DP / Editor
Short documentary cuts and IG-native pieces from the Safe / Threshold series.
A run of short-form pieces designed for Instagram, mixing verité footage with portraiture.
Take 3
Client — Take 3 Productions
Role — Director / Product
A companion app for indie productions — slate, sync, and share takes from the set.
Designed and shot the launch campaign for Take 3, a mobile companion app for on-set teams.
Avalon — Music Video
Client — Avalon
Role — Director / DP
A live-performance music video built around stage light and haze.
Directed and shot for emerging artist Avalon — a one-take performance piece designed to live between concert film and music video.
j.Ehren Promo
Client — j.Ehren
Role — Director / DP
A short promo film for jewelry designer j.Ehren — built around hands, light, and metal.
A 60-second brand promo built around macro work, hand performance, and a single warm key light.
Decentered Arts
Client — Decentered Arts
Role — Documentary DP
A documentary collaboration spotlighting community-led art programming.
An ongoing documentary collaboration with Decentered Arts capturing live events, muralists, and the people behind the programming.
The Chat Room
Role — Director / DP
A short, near-static film about two strangers talking past midnight.
A single-location two-hander shot over a long weekend on a Sony FX6 with a 35mm prime.
Curve Ball — Berlin
Client — Curve Ball
Role — Director / DP
A Berlin-set music video built around movement, neon, and late-night architecture.
A Berlin-set music video shot across three nights in Friedrichshain and Mitte.
— Kit
Equipment
A short list of the kit Adam relies on most often. Cameras, glass, support, and light — built for narrative, brand, and documentary work alike.
Camera
- Sony FX6
- Sony FX3
Lens
- Sigma 24-70mm f/2.8 DG DN Art
Support
- DJI RS 3 Pro Gimbal
Lighting
- Aputure 600d Pro
— Teaching
Springboard
For several years Adam taught and wrote curriculum at Springboard. These five courses are still live on their platform — open to anyone learning the craft.
Cinematic Lighting Foundations
A beginner-friendly intro to lighting for narrative and brand work.
View course →
Camera Movement & Blocking
Techniques for handheld, gimbal, slider, and dolly coverage.
View course →
Editing for Story
Build emotional pacing through cuts, sound, and silence.
View course →
Color & Tone for Video
A practical color workflow from set to grade.
View course →
Directing Non-Actors
How to get honest performance from real people on camera.
View course →
— Bonus
Podcast.
Bonus Episode — On craft, set, and creative survival